"I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do.". Originally, she tried to stay out of the limelight and wait for the controversy to blow over. Online fitness company Peloton and music superstar Beyoncé Knowles have inked a multiyear agreement that will see the singer produce exclusive content for Peloton's fitness classes. Many have slammed the video as sexist. Audience Relations, CBC P.O. You may unsubscribe at any time. "I'm very interested to hear her side of the story. When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation. (CNN) The Peloton wife has spoken, and from now on, she'd like to be known as anything but the star of the ad that exploded the internet's collective brains. As part of their deal, the iconic singer will create a number of "themed workout experiences" exclusive to Peloton members. Peloton signs deal with Beyoncé to produce exclusive fitness content, CBC's Journalistic Standards and Practices. "I was happy to accept a job opportunity earlier this year from Peloton and the team was lovely to work with," Ruiz said in a statement to E! ", Hunter had said on Good Morning America on Friday, "My image is being associated with sexism, with the patriarchy, with abuse, for example. Closed Captioning and Described Video is available for many CBC shows offered on CBC Gem. Financial terms of the deal were not disclosed, but as part of the deal, Peloton will give free subscriptions to students at a number of historically Black colleges and universities including: "I'm proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens," Knowles said of the initiative. Lindsay Rittenhouse By "Our holiday spot was created to that fitness and wellness journey.". The COVID-19 pandemic has seen demand for Peloton's services explode, as gyms and fitness centres have been locked down or had their attendance severely limited to curtail virus transmission as much as possible. Ryan Reynolds Talks Instagram Trolling & More. Reynolds said he suggested sending Ruiz a year’s supply of gin, and it “evolved from there.”, “We love acknowledging and playing with the cultural landscape and we thought this was a great opportunity,” Reynolds said. “‘She looks worried’ and I’m like, oh no, my eyebrows, they moved.”. “We did this thing in 36 hours.”, Ruiz at first did not agree to be in the gin ad. “I hope people can remember that I am not actually the Peloton Lady and let me work other jobs.”. “I will just let everyone know I am fine. "We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them," a spokesperson for the company said in a statement to CNN. “Who is the actress in the Peloton commercial and does she need our help?” @EvanJKessler tweeted, alluding to the arguably disturbing undertones of the ad. News exclusively. - 2 days 1 hour ago, By “You see how everything is sort of divisive these days—one camp here one camp there,” he added. Days later, Ruiz surfaced again in a commercial for Ryan Reynolds' Aviation Gin company, which appeared to be a response to the controversial ad. But on Thursday, the actress in the widely mocked spot shared her view. In the commercial, her character is gifted a bike by her husband and records a vlog of her workouts and progress over the course of a year. Monica Ruiz gives her take on the controversial spot in ‘Today’ show interview. Your source for entertainment news, celebrities, celeb news, and celebrity gossip. The release says Knowles will also help design "various forms of class curation" and the content will be available to members via the company's app and branded exercise equipment. In recent years, she had an uncredited role in the comedy movie Let's Be Cops and also appeared on the shows About a Boy, ABC Family's Baby Daddy and The Exes. "Although I'm an actress, I am not quite comfortable being in spotlight and I'm terrible on social media. For, thanks to actor Ryan Reynolds, she's just appeared in a new ad for his Aviation Gin. https://www.latimes.com/.../peloton-bike-commercial-actress-monica-ruiz The ad makes subtle and perfectly pitched reference to her Peloton of trouble. © 2020 E! A native of Cincinnati, Schultz has an economics degree from Xavier University and a masters in journalism from Northwestern University. "Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys.". Homebound celebrities are eager for ad roles, and Trump's next media move: Friday Wake-Up Call, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. She is shown drinking the gin with friends, looking a little traumatized, presumably from the Peloton experience. Activate your account. More to come! Upon receiving backlash over the ad, Ruiz issued a statement to E! The ad, by Mekanism, portrays a husband gifting the exercise bike to his wife for Christmas. Knowles is the most-requested artist to work out to among Peloton's 3.6 million members. Meanwhile, Peloton has also defended its ad. Who is the "Peloton Wife?" Reynolds said the Peloton ad crossed his radar after George Dewey, president of Reynolds’ production company, Maximum Effort Productions, sent him the spot. As a result, Peloton shares have more than tripled since the pandemic began. Lindsay Rittenhouse ", She added, "I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do.". Entertainment Television, LLC A Division of NBCUniversal. Her onscreen husband was recently identified to be actor Sean Hunter. Peloton is a pioneer in the at-home fitness industry, by offering members access to training as well as personal motivation: trainers can interact with members via touchscreens attached to their specially designed exercise bikes, treadmills and mirrors. E.J. So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement. - 1 day 3 hours ago, By Actress Monica Ruiz plays the role in the exercise bike company's holiday ad, which sparked controversy this week. Actress Monica Ruiz … "So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement.
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